Media and lobbying are two powerful forces that influence public opinion, policymaking, and corporate interests. They often work together, as lobbying efforts rely on media to shape narratives, while media can be influenced by lobbying groups to push certain agendas.

1. Media in Influence & Advocacy
Media plays a critical role in shaping perceptions, whether through news, social media, advertising, or public relations.

Traditional Media: Newspapers, television, radio
Digital Media: Social media platforms, blogs, online news
Corporate Media Influence: Companies use media to manage reputation and public image
Key Strategies:
✅ Public Relations (PR) – Controlling narratives through press releases & media campaigns
✅ Social Media Advocacy – Influencers and viral campaigns to drive public sentiment
✅ Investigative Journalism – Uncovering political or corporate lobbying efforts